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CRM

CRM STRATEGY & CONSULTING

We don’t sell CRM software. We make sure the one you choose actually works for you.

The Right CRM Isn’t Just Software — It’s Strategy 

At 90th Century, we help you make smart, evidence-based decisions about your CRM system—so it becomes a powerful tool for growth, not just another platform collecting dust.

We don’t push a one-size-fits-all solution. Instead, we analyse the CRM options available in your industry, evaluate how they align with your customer journey, and recommend the right platform based on your business model, goals, and internal capabilities.

CRM, Business ecosystem, contact management.

CRM System Evaluation & Recommendation

We assess popular CRM platforms (like HubSpot, Salesforce, Zoho, Pipedrive, ActiveCampaign, etc.) based on:

  • Business size and structure
  • Customer acquisition strategy
  • Internal team workflows
  • Integration needs with email, marketing automation, and reporting tools
  • Budget, scalability, and ease of use

 

You get a clear, tailored recommendation—backed by research.

Man using computer laptop software with graphs and charts showing sales data. CRM Customer

CRM Configuration & Customization Guidance

Once you’ve selected your system, we help you configure it for success by advising on:

  • Pipeline design and lead stages
  • Contact and deal tracking structures
  • Segmentation and tagging
  • Custom fields and automations
  • Workflow mapping for sales, marketing, and customer support

 

We work alongside your team or CRM provider to ensure a smooth setup.

Black woman, call center and customer support consultant working with crm strategy in an office. Ec

CRM-Driven Marketing & Sales Integration

We consult on how to actually use your CRM to drive revenue, by helping you:

  • Connect CRM data to your marketing strategy
  • Use insights to personalize social media and email campaigns
  • Set up lead scoring, nurturing journeys, and automated follow-ups
  • Create dashboards that track what matters: engagement, conversions, retention
Business meeting, planning and teamwork while sharing idea on laptop for innovation by marketing te

Best Practice Training & Team Onboarding

Even the best CRM is useless if your team doesn’t know how to use it. We provide:

  • Team training workshops
  • Usage guidelines and workflow handbooks
  • Ongoing advisory on CRM habits, hygiene, and accountability
Business technology and growth

We Make CRM Work for People, Not the Other Way Around

Our approach is rooted in human-centered design and marketing logic. We don’t just help you choose and use a CRM—we help you turn it into a competitive advantage.

Business handshake, partnership and contract agreement of corporate clients in a meeting room. Crm,
Big data analysis information flow for business growth and strategy graphs and dashboards

 

Office workers watching company growth chart on laptop

LET’S OPTIMISE YOUR CRM STRATEGY —CONTACT US TODAY.